Social Valentine's Day

Well, it's almost here again.  February 14th.  The day that reminds us all to be thankful for the loved ones in our lives, while also making us blatantly aware of our current relationship status.  However, while this holiday may be not be top on everyone's list, it is still used by savvy businesses who want to increase awareness and sales.  How?  Well, here's some tips on ways to utilize this holiday (and any other upcoming holiday) in social media.

1.  Change your banner images, profile images, etc on all your pages.  What better way to promote your valentine-themed goodies than big bold images that immediately catch any viewer's eyes?  Making a prominent image will get people thinking about your products over others if they are appealing, as well as informal, which leads to my next point...

2.  Promote your specials!  No one looks forward to spending lots of money on holiday gifts.  Why not use social media to promote your special deals?  For instance, you could change your banner image on Facebook to one of your most popular ad.  Here's an example of what Hershey's is doing:

Another tool to use is Twitter.  Here's an example of a great use of Twitter as a promotional tool for Valentine's Day:

Dunkin' Donuts also utilizes Twitter as a way to run promotional campaigns by interacting with their followers by holding contests like the one below:

All in all, the key word to take out of this is interaction.  Viewers LOVE being able to interact with companies and feel involved somehow.  Whether it's promoting current holiday deals, simply changing up your images and backgrounds to be more festive, or holding a contest about creative donuts, one thing is certain.  People will retweet, comment on your posts, or interact with you on some level.  That leads to more views, more potential followers/friends, and hopefully, more successful holiday campaigns.