Secret Boards on Pinterest...Why Bother?

  

Pinterest recently did some upgrades, with a new look and new features to their website. One of the more interesting changes was the addition of secret boards. Now, if you want to hide a board for your eyes only, it's very easy to do. You might be wondering why the heck you would need this feature. Well, if you're not a professional company, then you probably don't. However, marketers can use this new tool to their advantage. By making boards private on Pinterest, you can keep an eye on your competitors without anyone being able to tell. While this may not seem relevant, if you really want to keep a close eye on your competitor without their knowledge, it may be beneficial to hide your activity. Along with keeping an eye on your competition, private boards now allow companies to build boards as planning devices, without anyone else being able to view them. These could be used for new creative design ideas, clever advertising inspirations, or even building up a board of information about potential clients. All of these tools may come in handy for a clever marketer, if they know how to use them appropriately. Wield your sword carefully-your competition may be looking to do the same to you. For other tips on how to utilize Pinterest boards for marketing purposes, read this blog.