Unless you live under a rock, you have probably heard something about the ads from this year's Superbowl. From the funny Doritos commercial, to the heartfelt Budweiser Clydesdale ad, one common theme was seen: hashtags. Twitter was the medium of choice when it came to interacting with audiences across the football viewing nation. However, companies did not stop there. Appealing to our second screens, live twitter feeds were blowing up with Superbowl updates and ads. One company in particular jumped on the twitter train with both feet: Oreo. Not only was Oreo constantly updating their feed as the game went on, but this company made history when the unexpected blackout sent viewers into a state of anticipated waiting. Within minutes, Oreo produced this creative ad on Twitter: https://twitter.com/Oreo.
Within hours, this ad was retweeted by tens of thousands of people. Now THAT'S what I call impressive marketing and thinking on your feet. Kudos to Oreo. Maybe if more companies used the element of shock and surprise, as well as creativity, they would get these results as well. After all, this whole social media thing is really starting to take off. Plus, it's free exposure, which, in my book, is a heck of a lot better than spending millions of dollars on an ad that will be forgotten within a month.
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