Surprising Facts About Social Media

For this post, I was looking to do something a little different.  Yes, these may be what some people refer to as "fun facts", but I think they are more than that.  I am a strong believer in the fact that social media has a significant impact on a business and their sales, as well as brand awareness and reputation.  Therefore, I set out to find some of the most interesting facts possible to prove this point.  Here's my top five facts about social media that prove it's impact in the business world and why you should get involved in it!

1.  There are over 1 billion users on Facebook. That's about 1/7 of the entire population. That's a lot of potential followers and influencers.

2.  Time spent on each social media outlet per month is surprising.  What better way to get people involved than through one of these great social media forums?

3. Think only young people are on social media? Not true!  As of 2012, 62% of adults worldwide use social media ( The Social Skinny).

4. On average, every twitter user has 126 followers (The Social Skinny).  What does this mean for you?  If even just five people retweet something from your business, that is potentially seen by at least 630 people.  The best part of this statistic?  It's FREE advertising and brand mentions, all by people that are influencers in their followers, which make them more likely to increase your sales.

5. Using images on Facebook is important.  If you want more interaction, on average, Facebook images increase likes by 53%.