In the world of marketing, there has been a huge increase in something called guerrilla marketing. So, what the heck is it? Well, if you are ever out in a city and see some outstanding advertisement that draws you in and gets you engaged, chances are it's guerrilla marketing. This kind of marketing is used to get people thinking. It's meant to be a cheaper alternative than traditional advertising, but in most cases much more enticing. Companies try and come up with the most innovative ideas possible to draw in customers and get their name out there.
Want some good examples? There are quite a few innovative companies out there, but here's a few of my favorites.
Cingular
Rimmel
Coop's Paints
McDonald's
Resident Evil
Nivea
Mini Countryman
As you can see, there is no one right way to do this. The key is innovation. Still interested in reading more? Here's a great blog devoted specifically to guerrilla marketing: Engaging Guerrillas
Great post discussing guerrilla marketing, some examples, and why it's a good idea to use! Thanks for the mention :)
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