The New Face of Social Media: YouTube

According to many people, video is the newest way to go to get people involved in your brand.  Not only is it more interactive and leads to more followers, but it can fun and very cost-effective.  According to socialmouths.com, 2013 is the year of video.  Not only is video extremely popular, but YouTube is officially the second leading search engine following Google.  As an added bonus, YouTube videos can do a multitude of things, making them versatile and flexible.  Here's some great examples of companies utilizing social media to build relationships with their customers.

Toyota Sienna: Swagger Wagon

Redbull: Episodes expanded from short commercials 

Home Depot: How-to videos for do-it-yourselfers

Bank of America: Money saving tips

While all of these videos address something very different, there is one common theme throughout-get people watching.  Whether you're looking to produce a viral video like Toyota that is strictly for laughs, or a helpful how-to video like Home Depot or Bank of America, each one is equally successful in it's own way.  The key is to produce something that addresses your audiences' needs, while also getting them to become more involved with your brand.